Download a copy of 'A New Way to Understand Your Consumer Audience' by Chris Fowler.
This white paper includes insight on:
- Collecting audience insights without encroaching on consumers' privacy or needing GDPR-compliant consent.
- Understanding what types of consumers are likely to be within a certain geography or location in order to position marketing messages appropriately.
- How to map a variety of metrics onto geographies including:
- types of shopping missions
- types of brands
- ratio of premium/mass/value brands
- range of opening hours across the area
- where the clusters of night-time occupiers are
- where retailers with an online presence are located
- footfall hotspots
- likely dwell time
- levels of tourism
- Using data to match the most effective locations with creative advertisements to increase ROI of campaigns.
If you have any difficulty accessing the white paper then please email firstname.lastname@example.org.